The VSSL Story
The Ah Ha Moment
They went to work trying to come up with a solution to this problem. They Decided that if this was going to work it would have to fix a few essential areas.
- The existing solutions were confusing and would require multiple parts to make a good sound system work.
- Criteria #1 – The system must be easy to use. Most solutions were not allowing the user to stream music from their device. Mobile devices had lots of apps that were allowing people to listen to music like never before, but connecting to your home system was difficult if not impossible.
- Criteria #2 – Must be connected to the internet for streaming from any device.
- Criteria #3 – Let the user use the app that they already like to use. They called it Native Streaming.™ No more third-party apps.
- Criteria #4 – Must be future proof, using the latest technology. The VSSL product needed to have automatic updates.
- Criteria #5 – Be an all-in-one solution that even a child could intuitively use.
- Criteria #6 – No more keypads, and must have voice recognition. So, they partnered with Google.
Dream to reality
Could this lofty dream be realized? VSSL needed a market endorsement but also knew if they could pull it off, they would have something truly special. They invited the top audio video distributors, reps, dealers in the industry to Las Vegas and had a private showing. The response was overwhelmingly in support of their idea. The VSSL team went to work.
Two years in the making
- Research of existing products and studied where they could improve.
- Designed, redesigned and redesigned.
- Prototyped the VSSL.
- Produced software that is nothing short of magic.
- More consumer focus groups, testing, and feedback.
- Became a certified Google Home partner.
It wasn’t until they were truly satisfied with every detail that they introduced VSSL to the world in late summer of 2017. VSSL was born and the world of in-home music changed forever.
Since then, VSSL has been changing people’s lives throughout the world.
Why call it VSSL
We often get asked how to pronounce our company name or what the name means. We’ve heard a lot of pronunciations. People often spell it out V-S-S-L or say some form of
The term ‘vessel’ actually emerged from our design process. We wanted our product, which is now the A.6, to be something that wasn’t just another black box in a rack. It needed to be understated and beautiful.
The design language we developed was referred to as ‘Quiet Vessel’. Quiet, meaning not overpowering or overly bold.
We removed the vowels making it